Learning from others

Despite rumors of Facebook’s decline, Meta’s platforms—Facebook and Instagram—remain essential for the live entertainment and cultural sectors, especially in Germany. With over 67% of the German population aged 13-85 active on these apps, no other platforms can match their reach or advanced targeting capabilities. For theaters, concert venues, and art institutions, Facebook and Instagram provide unparalleled tools for connecting with audiences in 2024. Our article explores the numbers and targeting options that make Meta’s platforms the best choice for reaching and engaging audiences today.

“Reimagining Audience Analysis: Leveraging AI for Personalized Cultural Offerings.” is the latest contribution for KMN Magazine.

As privacy regulations tighten and third-party cookies decline, marketers are shifting from deterministic to probabilistic attribution models, relying on statistical estimates rather than precise tracking to measure campaign effectiveness in a data-restricted landscape.

Arts organizations spend significantly less on marketing compared to similar industries. CPG companies allocate about 25% of revenue to marketing, and entertainment companies spend over 14%. In contrast, arts organizations often spend less than 10%, sometimes as low as 1.7% in subsidized markets, and up to 8.7% in entrepreneurial markets like the US. Competing with CPG and entertainment for attention, cutting marketing budgets is dangerous. To secure their future, arts organizations must invest more in targeted, efficient marketing.

Marketing & Development Should Be Friends! Join us in discussing how AI can help this conversation.

Focussing on the interests of customers is no rocket science, you just need to start somewhere. Embrace the change, be an ambassador and stay on the competitive edge.

Digital communication became more and more personalized during the last decade. Cultural organizations are in danger of loosing the bond to their audience if they cannot adapt.

Interest targeting is the future of customer segmentation. It automates target group definition and messaging. Leading to more sales, new visitors and more personalized communication.

Future Demand's Taste Cluster approach is presented in an article of SZ's feuilleton that discusses new ways to reach younger audiences for classical music.

Hannes Tronsberg shares insights about Future Demand and his personal everyday life as a founder with StartupValley and deutsche-startups.de

off C:N presentation "Learning From Netflix to #RestartLive" hosted by Future Demand at Classical:NEXT Hannover

Future Demand is featured as Start-up of the week in the WirtschaftsWoche and received one of the best scores ever.

Recent articles in MusikWoche and Kulturmanagement.net feature a realistic assessment of the current situation of the event industry and possible solutions to overcome developing challenges.

In an interview during the "Konzert im Deutschlandfunk Kultur" with the Rundfunk-Sinfonieorchester at the Berlin Philharmonie, editor Stefan Lang spoke with Hannes Tronsberg, CEO of Future Demand, about the future of the classical music industry.

Hannes Tronsberg shares industry insights on how cultural institutions can bring back their audiences after the restart in the February edition of Treffpunkt Kulturmanagement.

Hannes Tronsberg, Founder & CEO of Future Demand, shares his thoughts on the future of the performing arts sector with the opera and dance platform FEDORA.

A new wave of privacy regulations make consumer targeting much less efficient than before. Interest-centric marketing is the future, and promoters can take full advantage of their diverse content.

All sorts of events return on stage but the demand for them changed dramatically. Learn why the global pandemic was only a catalysator for this development and how promoters can reverse it to bring back their audiences.

With the successful closing of their third funding round, Future Demand increases its capital raised to several million euros.