Lookout forecasts demand for individual events over two years in advance with 90% accuracy, reducing your risk. Optimise touring schedules and season programs based on millions of data points.

More Insights. Better planning. Lower risk.


Get demand forecasts for upcoming events and entire tours, years in advance. Bring AI into your planning mix with industry-leading predictive accuracy-long before you commit to a project.


Test different price points, venues, performers, programs and more to find the ideal version for your events and increase changes for commercial success!


Identify events with additional potential to more efficiently distribute marketing spend. Knowing where additional spend is driving increased demand helps allocate marketing spend efficiently.

Better planning - supported by AI

Get help from AI to plan your upcoming events and performances. Lookout provides reliable demand predictions for every configuration you want to test and enables identify slower demand months in advance.

Identify what yields highest demand

Ever wondered what pricing would work best, if you should change to a bigger venue or what the impact of a change in time would have? With FD Lookout you can test for alternatives for all those parameters. Create different versions of your event to receive attandance predictions in minutes.

Forecasts and benchmarking

The share of currently sold tickets is supplemented with a total attendance prediction for the day of the event. Get to know far in advance how many people will attend your event and whether increasing promotion may help you to achieve your sales targets.

Ticketing insights

If you ask for further information, Lookout will also provide detailed insights on certain sales aspects. This ranges from the sales share in different price and ticket categories to an overview of the top recommended Taste Clusters that are most interested in this specific event.

We simplify the complex, empowering you to focus on crafting exceptional moments. Join a journey where innovation and seamless execution converge, redefining the way you achieve event success.

Eliminate uncertainty from planning

Which cities, which venues, which dates, which support act? The success of a performance, concert, show or game depends on an almost unmanageable number of variables. Should I rather book artist A or artist B, is it worth it to book a bigger venue, and will the concert perform better on a weekday or on the weekend?

Data-driven support for every decision

Is putting on events ever without risk? Of course not. But the risk should be measurable, and based on facts and figures, not on hopes or habits. Future Demand forecasts the capacity utilisation of your events very accurate and far in advance. For this purpose, your event is automatically assigned over 1,000 descriptive features.

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