Case studies
Culture

Hitting the Right Note: Exceptional ROAS Performance for the J.S. Bach-Stiftung

1,168%
ROAS
3%
CTR
0,16 EUR
CPC

TLDR

In 2024, the J. S. Bach-Stiftung in St. Gallen, Switzerland, achieved an extraordinary return on ad spend (ROAS) of 1,168%, surpassing industry benchmarks by 3.6x. Exceptional campaign performance metrics, including significantly higher click-through rates (CTR) and dramatically lower cost-per-click (CPC), highlight the outstanding efficiency and audience engagement made possible through Future Demand’s advanced technology.

The J. S. Bach-Stiftung, renowned for its dedication to Johann Sebastian Bach’s musical legacy, began utilizing Future Demand’s innovative Audience Intelligence platform in 2023. Their primary objective has consistently been to maximize return on advertising spend (ROAS), and the results have progressively improved year over year.

In 2023, leveraging Future Demand’s technology across 13 campaigns, the foundation achieved a remarkable ROAS of 871%, already 2.5 times above the industry standard. Inspired by this success, the foundation intensified its strategic use of Future Demand’s technology in 2024, driving their ROAS even higher by an additional 34%, reaching an impressive 1,168%.

Key performance metrics from the 2024 campaigns clearly illustrate the effectiveness of this data-driven strategy:

  • ROAS: 1,168%, surpassing the industry average by 367%, underscoring exceptional efficiency and revenue performance.
  • CTR: 3%, double the industry benchmark of 1.5%, achieved through the precise audience segmentation capabilities of Future Demand’s Taste Cluster technology.
  • CPC: €0.16, a remarkable 62.8% lower than the industry average of €0.43, highlighting the cost-effectiveness of targeted, interest-based marketing via the Wave application.

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Compared to their strong 2023 results (CTR of 2.22% and CPC of €0.23), the 2024 campaign metrics represent substantial improvement, clearly demonstrating the value of continuous optimization with Future Demand’s tools. This strategic approach consistently ensures that the J. S. Bach-Stiftung reaches highly engaged audiences efficiently and effectively, delivering outstanding results.

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