Affinity API
Affinity is Future Demand’s recommendation API that delivers the most relevant product or event suggestions in real time — increasing conversion, order volume, and average ticket price.
Make every website visit count
Your visitors expect personalization. Affinity analyses user behavior, preferences, and patterns across your data to create contextual, interest-based recommendations. It transforms your static listings into dynamic experiences — guiding each visitor to what they’re most likely to buy or book next. Less noise. More relevance. Proven impact.
Interest-based recommendations
Affinity goes beyond demographics. It uses Future Demand’s proprietary Taste Cluster technology to model the real drivers behind user choices — shared motivations and affinities across products, categories, or events.That means it can recommend the right next purchase even when there’s no past purchase data.You understand why customers convert — and how to multiply that success across your entire catalog.
Customize as you like, integrate where you want
In collaboration with MIR it is really easy to integrate Affinity into your existing website. Whether you want to power personalized product feeds, cross-sell recommendations, or event discovery widgets — our API adapts to your architecture.
With robust documentation and modern standards, implementation takes hours, not weeks. You stay in control of design and business logic — Affinity handles the intelligence underneath.
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Powerful applications with
Audience Intelligence
Product and event recommendations for your website and app. Create more personlised experiences for your customers.
Integration Lookout, Wave,Backhaul and Sentinel into your service.
Demand prediction for shows and events
Forecast attendance with industry-leading accuracy, so you can de-risk scheduling and lock in profitable line-ups.
Social campaigns in minutes
Turn AI-driven “Taste Cluster” insights into scroll-stopping ads—plan, create, and publish in under 15 minutes to boost sales.
AI customer segmentation
for email
Let automation slice your list by interests and behaviours, so every email lands in the right inbox and nothing slips through the cracks.
Ask your data anything
Type a plain-English question and surface the exact segments you need—natural-language querying puts advanced analytics at everyone’s fingertips.
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