Live
Discover four cutting-edge applications designed to transform your customer connections. Gain data-driven insights and streamline your marketing efforts with a single, user-friendly software suite.
Powerful applications with
Audience Intelligence
Product and event recommendations for your website and app. Create more personlised experiences for your customers.
Integrate Lookout, Wave, Backhaul and Sentinel directly into your service.
Demand prediction for shows and events
Forecast attendance with industry-leading accuracy, so you can de-risk scheduling and lock in profitable line-ups.
Social campaigns in minutes
Turn AI-driven target groups into scroll-stopping ads—plan, create, and publish in under 15 minutes to boost sales.
AI customer segmentation
for email
Let automation slice your list by interests and behaviours, so every email lands in the right inbox and nothing slips through the cracks.
Ask your data anything
Type a question and surface the exact segments you are searching for - natural-language querying puts advanced analytics at everyone’s fingertips.
Get access now
Built for Every Kind of Live Event
Live supports the full spectrum of live experiences, from opera and theatre to electronic music, touring shows, festivals, and professional sports. Whether events are seated or standing, one-off or seasonal, niche or mass-market, the platform adapts to how audiences discover, consider, and return to live moments.By turning real audience behaviour into intent signals, Live helps you engage the right people before, during, and after events across paid media, owned channels, and on-site experiences.
Opera and Classical Performance
Future Demand Live supports opera houses, orchestras, and classical presenters managing complex seasons, long planning cycles, and deeply loyal audiences. From premieres and repertory programming to subscriptions and special performances, the platform adapts to culturally driven decision-making and repeat attendance patterns.
By turning audience behaviour into intent signals, Live helps you reach the right patrons at the right moment across paid media, owned channels, and on-site experiences, while strengthening long-term relationships beyond individual performances.
Electronic Music and Nightlife
Future Demand Live is built for electronic music events where discovery, timing, and momentum matter most. From club nights and touring DJs to large-scale festivals, the platform responds to fast-moving demand and highly dynamic audience behaviour.
Live transforms real-time engagement into actionable signals, helping promoters identify high-intent audiences, scale reach quickly, and sustain momentum across ticket drops, line-up announcements, and last-minute sales windows.
Touring Shows and Live Entertainment
Future Demand Live supports touring productions across music, theatre, and live entertainment, where each stop requires local relevance and consistent performance. Whether managing national tours or international runs, the platform adapts to changing markets without fragmenting your data or strategy.
By using behavioural signals rather than static segments, Live helps you activate demand city by city, improve sell-through, and learn from each stop to strengthen the next.
Professional Sports and Competitive Events
Future Demand Live is designed for sports organisations operating across seasons, fixtures, and competitions. From league matches to playoffs and special events, the platform reflects the rhythms of fan engagement before, during, and after game day.
Live converts fan behaviour into intent-based audiences, enabling smarter ticket promotion, deeper fan engagement, and more efficient activation across paid media, CRM channels, and digital touchpoints.
Automate everyday tasks with
Audience Intelligence
Predict demand well in advance
Which cities, which venues, which dates, which support act? The optimal tour depends on an almost unmanageable number of variables.
Lookout automatically forecasts the capacity utilisation of all conceivable combinations up to two years in advance and with 90% accuracy - and enables you to choose the perfect tour planning from countless options.
Is putting on events ever without risk? Of course not. But the risk should be measurable, and based on facts and figures, not on hopes or habits.
Revolutionize social media campaigns
Wave develops highly efficient, fully automated marketing campaigns. It identifies and targets interested audiences with the appropriate message, enabling highly targeted utilisation increases of 20% or more.
Wave recommends the budget, time period and duration and provides the relevant topics for your message. Launch a campaign in under 15 minutes and let Future Demand take care of the setup, optimisation and monitoring of ongoing campaigns.
Automate customer segmentation
Backhaul is the easy and efficient way to run email marketing campaigns. Send customised messages, foster a persisting bond to customers and win back your audience repeatedly through continuous engagement.
Gain insights by asking your data
Get the segmentation you want by asking your question in natural language, powered by our Natural Language Querying technology. No complex filters, no complex merging of different data sets. Just write your question.
We remove complexity so you can focus on creating exceptional moments.
Live Essentials
- 1 user included
- Up to 20k event capacity per year
- Taste Cluster Technology
- Support via self-service and form
- No account manager
Live Core
- Everything from Live Essentials +
- Up to 5 users included
- Automated Sales Imports (add-on)
- Dedicated Account Manager
- Support via Email and Phone
- Use Future Demand Ad Accounts
Live Pro
- Everything from Live Core +
- Up to 20 users included
- Up to 3 data import sources (Ticketing etc)
- Quarterly Account Reviews
- SLA