The WHY counts

Our platform understands WHY people buy tickets, not only who! Over 20 million artists, over 60 million tracks and works and over 100 data sources enable an industry first understanding WHY people like what they like.

Benefit from today's digital possibilities

Customer data and data on past events contain valuable information about individual interests and motivations that led to the attendance of individual events. 

Conventional customer databases and ticketing systems can meaningfully evaluate a maximum of 1-2% of this data potential. 

Our artificial intelligence decodes 100% of the data potential and thus creates unprecedented knowledge about the purchase intentions and behaviours of potential visitors. This serves as the basis for future marketing decisions.

Make your data work for you.

Devote yourself to strategic and growth-oriented initiatives and let our algorithms take care of the analysis. Future Demand processes billions of data points for each of your events in a matter of seconds. Our models recognize patterns in customer buying behaviour. We see target groups in the form of Taste Clusters: People with a handful of same interests in events.

Taste Cluster

Interest-based targeting is far superior to any conventional approach

A key component of our platform is a unique new way of targeting customers. Our Taste Clusters target people based on real interests rather than socio-demographic characteristics. This is more effective than traditional clustering approaches, since concertgoers and sports fans come from all social classes and age groups.

Our privacy-focused Taste Cluster technology uses the key interests of different customer groups to target them. The technology is GDPR compliant and up to 50% more efficient than any best practice approach that uses individual, personalised data.  

Future Demand's platform creates addressable audiences and defines their main interests in a particular event. This could be members of a band, a characteristic of the venue, or the popularity of individual artists. Our platform uses over 200 taste and interest-based features to describe Taste Clusters and calculates them for each of our clients.

Personalization is the key to customer satisfaction

Taste Cluster identify WHY fans are interested in specific concert and events. It drives personalisation and increases conversation rates.

Taste Cluster 1
Taste Cluster 2
Taste Cluster 3
Taste Cluster 4

Popular female conductors

  • Mirga Gražinytė-Tyla
  • Emmanuelle Haïm

Niche french composers

  • Théodore Dubois
  • Ambroise Thomas

Rising Soloists

  • Zofia Neugebauer
  • Leia Zhu

Popular english conductors

  • Sir Simon Rattle
  • Antonio Pappano

With learned patterns, Future Demand's algorithms find your customers of tomorrow

Each past event is described with 1,000 characteristics
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And matched with the buying behavior of a customer number
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The fd algorithms find interest patterns = Taste Cluster
Each future event is described with 1,000 characteristics
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Behavioral patterns from the past are adapted
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The algorithms find people with great buying interest

Gaining new customers

Address interested people - regardless of whether they are already customers of yours

Our Taste Clusters are groups of people with the same interests. A Taste Cluster has followers all over the world and thus unites a very large group of people at its core. The limiting factor in events is the catchment area - but never the fact whether someone is already your customer. This fact leads to a remarkable percentage of new customers for our clients - up to 20% - especially at the beginning of a cooperation.

Market analysis.
Utilization forecast.
Marketing strategy.

One-stop solution: Future Demand fundamentally changes how you find your audience!

Big data-based. Highly efficient. Fully automated.

Future Demand optimises the technology behind Netflix recommendations - tailored to the event sector.

Industry-tailored. Highly complex. Simple usage.

Use Future Demand for the success of your events.

More independence from third parties

Regain your digital sovereignty

We support you in exercising your role in the digital world in a more self-determined manner and offer you exclusively 100% data protection-compliant products.  

Our fully automated online marketing campaigns run through your in-house ad accounts on FB, Google & Co. In contrast to agency solutions, where ad accounts are often outsourced and data is lost when the service provider is terminated, with us you keep your data and learnings from the campaigns you run in-house.  

With our Taste Cluster technology, only interests and never socio-demographic data of existing customers are shared with advertising platforms like FB, Google & Co.

Your data remains your data.

Data protection is a fundamental principle for Future Demand.

  • GDPR compliant
  • Use of end-to-end encryption
  • No disclosure of personal data
  • Exclusively EU server locations (Frankfurt)

Learn more

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