Consumer businesses
Market large catalogues with precision – with audiences for every product.
AI-Powered Audience Intelligence
We understand why people buy.
Then we win them for you.
Future Demand is a paid audience-intelligence service. Start with a business question, then apply the findings in your existing marketing or a separately scoped automation workflow.
Your product
Our AI is analysing 100M+ signals
Luxury wellness seekers Detox retreats · Five-star spa · Longevity
Milestone celebrators Gift-givers · Special occasion · Group booking
Alpine adventure couples Hiking · Romantic getaway · Outdoors
Culinary connoisseurs Michelin travel · Wine regions · Farm-to-table
Trusted by 300+ organisations worldwide
Industries
Built for your industry.
Choose your industry to find out how Future Demand finds audiences and automates campaigns for you.
Ticketing partners
A marketing offer for your promoter customers – scoped and tested in a partner pilot.
Networks & buying groups
Many members, one central platform — for consistently standardised campaigns.
Live Entertainment
Sell more tickets – with audiences that match your programme.
How it works
Describe your product once.
We handle the rest.
01
You submit a product description
Our platform enriches your product description with 100M+ signals across customer behaviour, transactions, product attributes and advertising outcomes.
02
We generate your Taste Clusters
The platform turns that enriched data into Taste Clusters — the distinct, interest-based audiences most likely to buy.
03
Campaigns launch and optimise themselves
The platform generates personalised campaigns across Meta, Google Ads, email, and your website — then automatically optimises them as they run.
Why it works
Demographics describe people.
Taste Clusters understand them.
Our AI analyses over 100M behavioural and contextual signals to group people by what they actually care about — not just age, gender or location. The result: precision audiences that convert across paid social, email, website and more.
Dimension
Traditional Targeting
Taste Cluster Targeting
Data basis
Demographics only
Interest & behavioural signals
Audience size
Broad audiences
Precision micro-clusters
Segmentation
Manual & rule-based
AI-automated
Timing
Retrospective
Predictive
Portability
Platform-dependent
Platform-independent
The Platform
One intelligence layer.
Every marketing channel.
Lookout PREDICT
Lookout lets you test any event configuration and compare predicted outcomes before you finalize your program.
90% prediction accuracy
Explore Lookout → 
Wave ACQUIRE
Launch high-converting Meta & Google Ads campaigns in under 15 minutes. Wave handles targeting, creative, testing, and daily optimisation — automatically.
+50% avg. ROAS increase
Explore Wave → 
Backhaul RETAIN
Automate customer segmentation for email campaigns based on interest, not demographics, so every email feels relevant.
+50% avg. open rate increase
Explore Backhaul → 
Sentinel UNDERSTAND
Ask any question about your customers, products, or transactions in plain English and get a result in seconds.
10× faster than manual queries
Explore Sentinel → 
Affinity RECOMMEND
Affinity highlights the most relevant offer for every website visitor — paired with the message that drives the sale.
+220% revenue per buyer
Explore Affinity → Resonance: understand purchase motives without a subscription
Our platform uses Taste Cluster to understand why people buy.
Resonance offers this analysis as a standalone paid project, with no subscription needed.
Customer Stories
Results that speak for themselves.
-64% cost per click
Thanks to Future Demand, we now run our ads completely in-house and deliver them in a highly targeted way — with full control over our budget and measurably better performance than with an agency, at less spend than before.
City of Landshut
HR Team
6-figure revenue increase
The Future Demand app allows us to make surprisingly accurate predictions about the attendance trends of our events. Campaigns can be created with little effort and tailored to specific audiences. The tool is easy to use and the support is impeccable.
Lucerne Festival
Head of Marketing
12x return on ad spend
Thanks to the comprehensive and responsive support, our Future Demand campaigns are becoming better and more routine. The software is intuitive and efficient thanks to its integration with our existing systems. We have already achieved some great results.
J.S. Bach St. Gallen AG
Managing Director
Ready to understand your audience?
Join the brands turning audience insight into customers — automatically.