Today's passion, tomorrow's revenue

Your SaaS solution for predicting and growing demand and reducing business risk. 
Data-driven, automated and highly efficient. 
State-of-the-art machine learning for promoters in live-entertainment and sports.

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Sell more Tickets

Widen your Audience

Increase paid attendance for events and expand your audience. With the future demand platform, you can now make efficient online marketing campaigns easily. Reach your ticket buyers with greater accuracy and effectiveness. The future demand platform is powered by machine learning and interest-based Taste Clusters - our innovative customer targeting technology.

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Automatically predict Paid Attendance

Decide earlier and have more Certainty doing it

Our platform provides you with reliable capacity attendance predictions. You receive recommendations as far as 18 to 24 months before the potential event date. These insights support your decisions when planning and implementing your event. You gain a new form of planning reliability and risk reduction.

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Get Decision-Making Power

You decide where Tickets are sold

Become more independent from other ticket providers. Campaigns with our product enable you to determine the customer journey yourself. You channel demand, so you influence where additional audiences buy their tickets.

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More Time to Focus

Focus on what matters most

Enjoy a high degree of automation. From identifying less attended events, 24/7 optimisation, and monitoring of high-performance campaigns. Save 90% of your time, compared to manual targeting and campaign setup. This allows you to focus more on content and ticket sales.

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Keep Control

You are in the Driver`s Seat

All campaigns run through your ad and email accounts. This gives you full insight and ownership of your data. You benefit from all the feedback from analytics tools like Google Analytics, Matomo or Facebook Analytics. You are in full control. You can change or stop every campaign at any point.

More Time to Focus

Focus on what matters most

Enjoy a high degree of automation. From identifying less attended events, 24/7 optimisation, and monitoring of high-performance campaigns. Save 90% of your time, compared to manual targeting and campaign setup. This allows you to focus more on content and ticket sales.

Learn more

Keep Control

You are in the Driver`s Seat

All campaigns run through your ad and email accounts. This gives you full insight and ownership of your data. You benefit from all the feedback from analytics tools like Google Analytics, Matomo or Facebook Analytics. You are in full control. You can change or stop every campaign at any point.

How it works:

Performance Marketing Specialist
future demand platform

Identify

1 hour
automated

We identify your future events that are likely to be less attended. Making it clear you need to invest in your marketing.
Our prediction models enable you to identify lower demand events up to 24 months in advance. Way ahead of potential data from box office sales. Now you can respond well in advance before lower sales have already occurred.
With an accuracy level of over 90% when forecasting sales, you can rely on our results to make decisions.

Target

3-4 hours
automated

We develop different campaign recommendations using machine learning. Each recommendation targets one Taste Cluster. These clusters are for different customer groups interested in your event. Decide with which campaign you want to promote your event first. We recommend a budget, channel, and duration for each campaign. So you don't have to identify those key parameters.

Setup

1 hour
15 min

The future demand platform provides data-based keyword recommendations. All based on the key interest of each Taste Cluster. Using our Creative Composer, you can draft several versions for your Ad with those keyword recommendations in 15min. We use this to automatically setup a sophisticated performance marketing campaign. Including an ad rotation set with up to 50 different versions of your ad.

Optimise

2-3 hours
automated

Our platform optimises running performance marketing campaigns 24/7.
With our unique machine-learning models, you can now leverage all historical performance data. Optimising your spending throughout every running ad rotation set. With up to 15% better results than the auto campaign optimisation features from Google and Facebook.
You don't have to worry about sudden changes which make it necessary to adapt your campaign strategies. We identify declining ad performance for you. Up to 7 days earlier than experienced performance marketing specialists.

Transform how your Organization works

Use state-of-the-art Machine Learning

The machine-learning-based technology and Taste Clusters provide higher accuracy of attendance predictions. Beating manual online marketing. With machine learning, you can make data work for you.

Let Millions of Data Points work for you

Your internal data is contextualised with millions of external data points. Never before have your audiences been so well described and addressable.

Taste Clusters

Interest-based Targeting beats every Traditional Approach

A core part of our technology is a unique new way of targeting customers. Our Taste Clusters target people based on interests not on socio-demographics. This is more effective than traditional approaches of clustering people because concertgoers and sports fans come from every social and age group.

Our privacy-focused Taste Cluster technology uses the key interests of different customer clusters to target them. Our technology is GDPR compliant and up to 50% more efficient than any best practice approach using individual, personalised data.

We create addressable target groups and define their key interests in a specific event. This could be members of a band, a characteristic of the location, or the popularity of the individual artists. We use over 200 taste and interest-based features to describe Taste Clusters and calculate them for each of our clients.

We built a Solution for doing Performance Marketing Campaigns as they should be - effective, fast and efficient

ROAS of 5-10x

You can achieve an average Return on Advertising Spend (ROAS) of 5-10x for generally less attended events. For every dollar you invest, you generate 5 to 10 dollars in revenue.

90% Time Saving

Compared to a manual campaign setup and optimisation this high degree of automation allows time savings of up to 90%.

50% more efficient

Results from campaigns using our Taste Cluster technology show up to a 50% improvement on current best practices inperformance marketing.

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Want to learn more about the future demand platform and get early access or see it in action?

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