We aspire to change the way the live-entertainment and sports event sectors reach their customers and sell their tickets. Our SaaS product brings sales and marketing for event tickets to the digital age. This helps promoters to focus on their core competence, realising unique and amazing experiences for their customers.
We change the way the live-entertainment and sports event sectors reach their visitors and sell their tickets. The future demand platform brings sales and marketing for event tickets to the digital age. We match millions of external data points using state-of-the-art machine learning to generate insights that can be used to automate everyday marketing tasks.
future demand operates in promising markets. The market for event tickets is growing at 6% per year. Every year, tickets worth 68 billion dollars are sold in the live entertainment and sports sector. Tickets worth 47 billion dollars are not sold. future demand offers a solution for this unsold inventory. With our technology promotors are enabled to sell more tickets by converting unsold inventory into ticket sales.
As our lives are getting more digital every day, customers are looking for live experiences more often. The market for live experiences saw very strong growth over the last decade and it is projected that it will grow throughout every regional market and segment above 6-8% each year.
Income from live concerts has never been more relevant to artists than it is today. 15 years ago a tour was promotion for a new recording. Today new releases are promoting tours and artists generate most of their income with live experiences.
A growing majority of potential customers is not longer reachable through traditional marketing channels of promoters. As out-of-home is still a relevant factor, there is no way around digital advertising to reach specific age groups at all. And even age groups above 60 are most of the times reachable through digital channels more efficient.
future demand`s board combines industry access in live-entertainment, sports and culture with expert knowledge in data science and tech industries.
You have questions or want to learn more about our technology and journey? Reach out, we are looking forward to get in touch with you.