Company Update

Future Demand's assessment of the current industry situation in MusikWoche and KMN


Recent articles in MusikWoche and feature a realistic assessment of the current situation of the event industry and possible solutions to overcome developing challenges.

In recent articles for MusikWoche and, Future Demand founder and CEO Hannes Tronsberg expressed his assessment of the event industries current status and persisting problems.

Changing audience behaviour and an evolving market are the results of the global pandemic and could damp the excitement for the new season and the relaxations of the health and safety regulations. The articles give ideas how event promoters can overcome these obstacles and position themselves again right in the center of the audience interests.

Picture: Mohamed Hassan/ Pixabay