Campaigns for world stars

+15%
Occupancy rate
17:1
Return on Ad Spend (Meta)
>45k EUR
Additional revenue

TLDR

The Glow Convention by dm is an end consumer event over a weekend and is aimed at young people and young adults of Generation Y and Z. The event concept is a mix of live experience, entertainment event and presentation area for brands from the beauty and lifestyle industry. The joint campaign for the event in Essen ran for a total of 21 days and achieved impressive results.