Customer-centric marketing for event promoters
Future Demand enables you to better understand your target audience and to foster lasting customer satisfaction with a communication that hits the interests of people.
Run campaigns that really matter
Understand customers
Our Taste Cluster technology tells you WHY people attend a specific event and what motivates them to come again
Address interests
Incorporate recommended keywords to ensure that your message is relevant to your target group
Foster loyalty
Personalised e-mail and performance campaigns increase conversion rates and customer satisfaction
Taste Cluster are groups of people that share a common interest
A key component of our platform is a unique new way of targeting customers. Our Taste Clusters target people based on real interests rather than socio-demographic characteristics. This is more effective than traditional clustering approaches, since concertgoers and sports fans come from all social classes and age groups.
Future Demand's platform creates addressable audiences and defines their main interests in a particular event. This could be members of a band, a characteristic of the venue, or the popularity of individual artists. Our platform uses over 200 taste and interest-based features to describe Taste Clusters and calculates them for every individual client.
Powerful email and performance marketing campaigns
with Backhaul
Keyword recommendations for the message
Once the Taste Cluster are built, you can create your marketing messages based on the recommended keywords. This way the campaigns are relevant and perfectly aligned to the interests of your target audience.Future Demand offers two applications that are based on this approach. You can create and run efficient performance marketing campaigns in a few minutes with Wave. And you can export Taste Cluster information for a series of events with Backhaul. This enables you to use the generated customer insights for the personalisation of your individual email marketing campaigns.
Predict future demand for your shows - with unrivaled accuracy
Research facts and case study insights from clients suggest that personalised content increases conversion rates on websites significantly. More relevant topics and recommendations will also increase identification with the promoter and therefore lead to higher customer loyalty and satisfaction.
Our customers come from various industries - including concert, culture and sport - and could achieve outstanding results using Future Demand.
The list includes thousands of additional tickets sold and utilisation increases of up to 25%, and does not end with new customer shares of 20% or two to three times higher return on investments than for conventional online marketing campaigns.
Market analysis. Event recommendation. Marketing strategy.
One-stop solution: Future Demand fundamentally changes how you find your audience!