Customer-centric marketing for event promoters

Future Demand enables you to better understand your target audience and to foster lasting customer satisfaction with a communication that hits the interests of people.

Run campaigns that really matter

Understand customers

Our Taste Cluster technology tells you WHY people attend a specific event and what motivates them to come again

Address interests

Incorporate recommended keywords to ensure that your message is relevant to your target group

Foster loyalty

 Personalised e-mail and performance campaigns increase conversion rates and customer satisfaction

Understand your customers

Taste Cluster are groups of people that share a common interest

A key component of our platform is a unique new way of targeting customers. Our Taste Clusters target people based on real interests rather than socio-demographic characteristics. This is more effective than traditional clustering approaches, since concertgoers and sports fans come from all social classes and age groups.

Future Demand's platform creates addressable audiences and defines their main interests in a particular event. This could be members of a band, a characteristic of the venue, or the popularity of individual artists. Our platform uses over 200 taste and interest-based features to describe Taste Clusters and calculates them for every individual client.

Address their interests

Powerful email and performance marketing campaigns

01
Performance marketing with Wave
02
Email marketing
with Backhaul

Keyword recommendations for the message

Once the Taste Cluster are built, you can create your marketing messages based on the recommended keywords. This way the campaigns are relevant and perfectly aligned to the interests of your target audience.Future Demand offers two applications that are based on this approach. You can create and run efficient performance marketing campaigns in a few minutes with Wave. And you can export Taste Cluster information for a series of events with Backhaul. This enables you to use the generated customer insights for the personalisation of your individual email marketing campaigns.

Foster lasting loyalty

Predict future demand for your shows - with unrivaled accuracy

Research facts and case study insights from clients suggest that personalised content increases conversion rates on websites significantly. More relevant topics and recommendations will also increase identification with the promoter and therefore lead to higher customer loyalty and satisfaction.

Our customers come from various industries - including concert, culture and sport - and could achieve outstanding results using Future Demand.
The list includes thousands of additional tickets sold and utilisation increases of up to 25%, and does not end with new customer shares of 20% or two to three times higher return on investments than for conventional online marketing campaigns.

>750k
Shop visits
>9 Mio
Fans reached
>20.000
Ads delivered

Market analysis. Event recommendation. Marketing strategy.

One-stop solution: Future Demand fundamentally changes how you find your audience!

Learn more

Want to learn more about our Audience Intelligence platform and get quick access or see it in action?
Thank you! We will reach out.
Oops! Something went wrong while submitting the form.