New targeting opportunities, new audiences
TLDR
Part of the cultural mission are modern and socio-critical interpretations that capture the pulse of the time. Theatre Bonn knows that and was sure that there is an audience out there interested in the rather untraditional program. Future Demand was the perfect partner to reach these audiences.
Modern software for modern interpretations
Theatre Bonn partnered with Future Demand as one of our most recent clients to promote several plays and operas in their Schauspielhaus and Opernhaus in February, March and June of 2022. The theatre has multiple stages and presents more than 500 events per year. The selected program for the campaigns featured a mix of different genres. The common factor nevertheless being all relatively modern interpretations with a socio-critical touch and topics that are on the pulse of the time.
Relevant messages based on keyword recommendations
To promote the eight different events, Theatre Bonn set up separate campaigns on the Future Demand platform. As usual, the messages were based on the keyword recommendations from our artificial intelligence that capture the specific interests of the selected target groups.
A thousand new visitors
The results proved that the campaigns were able to address and convert interested audiences - even though the promoted events were out of scope of what the theatre typically presents. Theatre Bonn was able to reach new audiences that were not (yet) familiar with the theatre and its program. More than 15% of the seats that were offered overall could be filled through the campaigns. This amounted to a 5-digit ticket sales revenue. Overall almost 1000 people were brought to the promoted events by the campaigns that probably would not have attended the theatre otherwise.
