Promoting world class acts
TLDR
Sometimes you have to try something new. For the latest jazzopen, its promoter Opus partnered up with Future Demand to promote a couple of jazz and soul concerts, a territory Future Demand was not very experienced with until then. But the campaigns were very successful and could bring more than 500 additional visitors to the events.
jazzopen - one of the biggest festivals of its kind
Opus is the company behind the internationally renowned jazzopen music festival that featured a long list of famous artists from jazz, blues, soul and rock over the past decades. About 50,000 visitors come to Stuttgart, Germany every year to attend the festival and make it one of the greatest of its kind worldwide. In 2022 the jazzopen were running for 11 consecutive days in July with multiple stages.
Campaigns for three concerts on the main stage
Opus opted to promote three of the several concerts that were happening on the Stuttgarter Schlossplatz, where the biggest stage of the jazzopen is located. The campaigns were running on facebook for a couple of weeks for the Magic Jazz Night and the concerts of Jorja Smith & Celeste and John Legend & Jessie J that took place on a Tuesday, Thursday and Friday evening respectively.
Future Demand understands Jazz and Soul as well
Achieving a return on ad spend (ROAS) of more than 13:1, the success of the campaigns proved that the Future Demand platform works also very well for jazz and soul events and everything that is related to it. More than 500 people were encouraged to buy a ticket with the targeted and interest-based campaigns. This resulted in a medium 5-digit additional revenue for our client.
