The Marketing Solution for event promoters
Future Demand is a platform that offers an easy and convenient way to set up and run personalised, automated and efficient online marketing campaigns.
Rely on the advantages of modern technology
More personalised
Content is adapted to the interests of the respective target group
More automated
Campaigns are set up in a few minutes and optimised on an ongoing basis
More efficient
Results are significantly better compared to conventional online marketing campaigns
Interest-based targeting is the secret behind successful marketing
A key component of our platform is a unique new way of targeting customers. Our Taste Clusters target people based on real interests rather than socio-demographic characteristics. This is more effective than traditional clustering approaches, since concertgoers and sports fans come from all social classes and age groups.
Future Demand's platform creates addressable audiences and defines their main interests in a particular event. This could be members of a band, a characteristic of the venue, or the popularity of individual artists. Our platform uses over 200 taste and interest-based features to describe Taste Clusters and calculates them for every individual client.
Only three steps and 15 min to run a campaign
Let our software take over the tasks that computers can do better than anybody else. This way your focus can stay on the important tasks that really need your contributions. But even in the process of setting up a creative and convincing marketing message, our software will support you with keywords to ensure that your communication is relevant and addresses the interests of your target audience.
The results are more than convincing
Our customers come from various industries - including concert, culture and sport - and could achieve outstanding results using Future Demand.
The list ranges from thousands of additional tickets sold and utilisation increases of up to 25%, to time savings of up to 90% and does not end with new customer shares of 20% or two to three times higher return on investments than for conventional online marketing campaigns.
Market analysis. Event recommendation. Marketing strategy.
One-stop solution: Future Demand fundamentally changes how you find your audience!