Sell more tickets.
Simplified by AI.
Future Demand is a software platform that aggregates millions of data points to predict attendance, increase event revenue and make marketing teams up to 10x faster.
Interest-based targeting is the secret behind successful marketing
A key component of our platform is a unique new way of targeting customers. Our Taste Clusters target people based on real interests rather than socio-demographic characteristics. This is more efficient than traditional clustering approaches, since concertgoers and sports fans come from all social classes and age groups.
Future Demand's platform creates addressable audiences and defines their main interests in a particular event. This could be members of a band, a characteristic of the venue, or the popularity of individual artists. Our platform uses over 200 taste and interest-based features to describe Taste Clusters and calculates them for every individual client.
Let AI support you to achieve outstanding results
Let our software take over the tasks that computers can do better than anybody else. This way your focus can stay on the important tasks that really need your contributions. Our platform automates the campaign set up, the launch, and the optimisation as much as possible - but you remain in the driver seat and have the final word on the recommendations of our AI.
This way our client could achieve thousands of additional tickets sold and utilisation increases of up to 20%, time savings of up to 90% and up 40% better ad spend efficiency than for conventional tracking-based marketing campaigns.
Capacity Interactive + Future Demand: Your power bundle for success!
Capacity Interactive and Future Demand are pleased to offer the following to all participating arts organisations. For any contract signed through CI before 31 July 2024, we are offering a 50% discount on the subscription.
Identify additional sales potential
Get easy access to the performance of all your listed events. A daily updated potential estimation with an accuracy of at least 90% gives valuable insights on whether a specific event needs a sales boost via the Future Demand platform.
Set up campaigns in minutes
Running an online marketing campaign has never been easier. Choose your campaign goal, select the budget and decide for the relevant Taste Cluster. The automated targeting makes campaigns two to three times more efficient than traditional approaches.
Let AI generated copy inspire your messaging
Based on the selected Taste Cluster, the soſtware writes automated copies that hit the interests of the specific target group - and you decide if you want to use them. This way your campaign will be set up and ready to go in less than 15 minutes.
Packages that align with your goals
Our pricing model takes into account yearly ticketing volume and your goals.
FD Live Select
- Lookout
- Wave
- Automated campaign evaluation
- Data import options
- Concierge onboarding
- Min 1 user included
FD Live Professional
- Lookout
- Wave
- Backhaul
- Everything from FD Select +
- Automated data import
- Quarterly review sessions
- Min 2 users included
Taste Cluster for everything? Try Prisma!
It has never been easier
Future Demand unlocks unprecedented knowledge about the purchase intentions and behaviour of potential visitors. Based on this, you can significantly increase your attandance and sales with just a few clicks.