For Recruiting & Employer Branding
Recruit on Meta.
Without an agency.
Wave gives HR teams the tools to run professional Meta recruiting campaigns in-house — with automated targeting, AI-generated ads, and continuous optimization. Better results, less budget, full control.
Why recruiting on Meta is hard — until now
HR teams know Meta's reach potential is enormous. But turning that potential into qualified applications has required expertise, time, and budget most teams don't have.
Meta campaigns require expertise you don't have
Successful recruiting on Meta demands ongoing optimization, audience testing, and creative iteration. Most HR teams lack the time and know-how to run this in-house.
Agencies are expensive and slow
External agencies charge high fees, move slowly, and give you little control over budget or targeting. You're paying more for less transparency.
Targeting the right candidates is guesswork
Without data-driven audience discovery, your job ads reach the wrong people. Budget is wasted on impressions that never convert into qualified applications.
No time for A/B testing and optimization
Small teams can't manually test dozens of ad variants, adjust audiences, and optimize bids. Campaigns run on autopilot — with mediocre results.
City of Landshut
Meta recruiting without an agency: how Landshut increases reach and applications
With a small HR team and no Meta experience, the City of Landshut used Wave to launch in-house recruiting campaigns — replacing agency dependency with automation and achieving results that exceeded industry benchmarks across the board.
Read the full case study"We manage our ads completely in-house and deliver them in a highly targeted way. The results convince us across the board: we have achieved significantly greater visibility, retain full control over our advertising budget, and deliver measurably better performance metrics — while needing significantly less budget than before."
— City of Landshut, HR Team
How Wave works
From job opening to qualified applications
Wave automates every step of Meta recruiting — so your HR team can focus on selecting the best candidates, not managing ads.
Launch recruiting campaigns in minutes, not weeks
Wave removes the complexity from Meta recruiting. Enter your job opening, and the platform builds complete campaigns automatically — from audience discovery using Taste Cluster technology to ad copy generation with CoCreate. No agency needed, no Meta expertise required.
- Automated audience discovery via Taste Clusters
- AI-generated ad copy with CoCreate
- A/B testing of up to 250 ad variants
- Continuous automated campaign optimization
Reach the right candidates — not just more people
Taste Cluster technology identifies people whose interests and behaviour patterns align with your ideal candidates. Instead of broad demographic targeting, Wave finds the specific audiences most likely to be interested in your roles — whether you're hiring nurses, engineers, or administrators.
- Interest-based candidate targeting
- Role-specific audience profiles
- Cross-platform reach on Instagram and Facebook
- Performance benchmarking against industry standards
Better results with less budget — automatically
Wave continuously optimizes your campaigns in the background. Underperforming ads are paused, winning variants get more spend, and audiences are refined in real time. The result: dramatically lower cost per click and higher application rates, with zero manual effort.
- Real-time budget allocation to top performers
- Automatic pausing of underperforming ads
- Continuous audience refinement
- Full budget transparency and control
Why HR teams choose Wave
Everything you need for recruiting on Meta.
No agency required
Run professional Meta recruiting campaigns entirely in-house. Wave handles the complexity so your HR team can focus on hiring.
Up to 250 ad variants tested
Automated A/B testing finds the best-performing combinations of copy, creative, and audience — far beyond what any team could test manually.
Taste Cluster targeting
Go beyond demographics. Reach candidates based on interests, behaviour, and affinities that signal they're a match for your organisation.
AI-generated ad copy
CoCreate writes compelling, role-specific ad copy in seconds. Adjust tone, highlight benefits, and generate variants at scale.
Full budget control
See exactly where every euro goes. No agency markups, no hidden fees. Reallocate spend in real time based on performance data.
Works for any employer
From municipalities and hospitals to mid-size companies — Wave adapts to your sector, your roles, and your employer brand.
Common questions
Do I need Meta advertising experience to use Wave?
No. Wave is designed for HR and recruiting teams without digital marketing expertise. The platform handles audience discovery, ad creation, A/B testing, and optimization automatically. You provide the job details — Wave does the rest.
How does Wave compare to working with a recruiting agency?
Wave gives you better performance at a fraction of the cost. The City of Landshut achieved 2.5x higher click-through rates and 64% lower cost per click compared to industry benchmarks — while managing everything in-house with full budget transparency.
What types of roles can I promote with Wave?
Any role you'd advertise on Meta. Wave is used by organisations to recruit for positions ranging from administrative and healthcare roles to technical and leadership positions. Taste Cluster targeting adapts to each role's candidate profile.
How quickly can I launch a campaign?
Most campaigns go live within minutes. Enter your job details, let CoCreate generate ad copy, and Wave automatically builds and launches optimized campaigns with up to 250 ad variants.
Can I run campaigns for multiple open positions at once?
Yes. Wave supports multiple simultaneous campaigns, each with their own targeting, creative, and budget. Manage all of them from a single dashboard.
Questions? We're here.
Talk to us about recruiting.
Want to learn how Wave can help your HR team run high-performance Meta recruiting campaigns — without an agency?
Ready to transform your recruiting?
See how Wave helps HR teams of every size attract top talent on Meta — without agency fees.