Insights
Thought leadership, guides, and updates from the Future Demand team.
Life After Cookies: How to Win with First-Party and Zero-Party Data
Third-party cookies are losing ground fast. Learn what first-party and zero-party data are and how to build your marketing strategy around them.
Attribution in Live Entertainment: Why It Works Differently
Why marketing attribution matters more in live entertainment than anywhere else — and what real, cross-platform ticket attribution actually requires.
Debunking the Myth of Facebook’s Decline
Despite rumors of Facebook’s decline, Meta’s platforms—Facebook and Instagram—remain essential for the live entertainment and cultural sectors, especially in Germany. With over 67% of the German population aged 13-85 active on these apps, no other platforms can match their reach or advanced targeting capabilities.
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KM Issue 180: Rethinking audience analysis
“Reimagining Audience Analysis: Leveraging AI for Personalized Cultural Offerings.” is the latest contribution for KMN Magazine.
Competing for Attention: Why Arts Organisations Need Bigger Marketing Budgets or Smarter Targeting
Arts organizations spend significantly less on marketing compared to similar industries. CPG companies allocate about 25% of revenue to marketing, and entertainment companies spend over 14%. In contrast, arts organizations often spend less than 10%, sometimes as low as 1.7% in subsidized markets, and as high as 8.7% in more entrepreneurial ones like the US.
Putting Audiences Centre-Stage: Status quo (1/3)
Digital communication became more and more personalized during the last decade. Cultural organizations are in danger of loosing the bond to their audience if they cannot adapt.
Putting Audiences Centre-Stage: Take Action (3/3)
Focussing on the interests of customers is no rocket science, you just need to start somewhere. Embrace the change, be an ambassador and stay on the competitive edge.
Putting Audiences Centre-Stage: The Future (2/3)
Interest targeting is the future of customer segmentation. It automates target group definition and messaging. Leading to more sales, new visitors and more personalized communication.
Where Did the Audience Go? Hannes Tronsberg in Conversation with nachtkritik.de
Future Demand founder Hannes Tronsberg on nachtkritik.de: why theatre audiences are shrinking, how motivation-based segmentation works, and how campaign automation helps cultural venues sell more tickets.
Future Demand's solution to reach younger audiences featured in Süddeutsche Zeitung (SZ)
Future Demand's Taste Cluster approach is presented in an article of SZ's feuilleton that discusses new ways to reach younger audiences for classical music.
Behind the scenes: Future Demand founders' talk
Hannes Tronsberg shares insights about Future Demand and his personal everyday life as a founder with StartupValley and deutsche-startups.de
Future Demand's assessment of the current industry situation in MusikWoche and KMN
Recent articles in MusikWoche and Kulturmanagement.net feature a realistic assessment of the current situation of the event industry and possible solutions to overcome developing challenges.
Future Demand is WirtschaftsWoche's Start-up of the Week
Future Demand is featured as Start-up of the week in the WirtschaftsWoche and received one of the best scores ever.
Future Demand featured on Deutschlandfunk Kultur
In an interview during the "Konzert im Deutschlandfunk Kultur" with the Rundfunk-Sinfonieorchester at the Berlin Philharmonie, editor Stefan Lang spoke with Hannes Tronsberg, CEO of Future Demand, about the future of the classical music industry.
Future Demand: An ambassador of FEDORA
Hannes Tronsberg, Founder & CEO of Future Demand, shares his thoughts on the future of the performing arts sector with the opera and dance platform FEDORA.
88. Treffpunkt Kulturmanagement with Future Demand
Hannes Tronsberg shares industry insights on how cultural institutions can bring back their audiences after the restart in the February edition of Treffpunkt Kulturmanagement.
From people-centric to interest-centric: the new wave of marketing innovation
A new wave of privacy regulations make consumer targeting much less efficient than before. Interest-centric marketing is the future, and promoters can take full advantage of their diverse content.
Audience intelligence platform Future Demand increases financing in seed round
With the successful closing of their third funding round, Future Demand increases its capital raised to several million euros.
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