AI-Powered Audience Intelligence
Demographics describe people.
Taste Clusters understand them.
- 100M+ signals
- Real-time scoring
- Captures interests and motivations
Trusted by 300+ organisations worldwide
The data advantage
More signals.
Better results.
Our AI analyses over 100M behavioral and contextual signals to group people into Taste Clusters — formed not by demographics, but by what they actually care about. Taste Clusters learn from every campaign, so you can win more new customers while your audience data remains privacy-compliant and fully owned by you, not any third party.
Traditional targeting1–2%
Age. Gender. Postcode. A handful of past purchases.
Taste Clusters100%
100M+ signals from 100+ sources, scored in real time.
How it works
From product to Taste Clusters
Our AI analyses your product, cross-references millions of data points, and generates precision audience segments in seconds.
Your Product
- Product features
- Target market
- Historical data
- Competitive context
Taste Cluster AI
Taste Clusters
Luxury wellness seekers38%
Alpine adventure couples27%
Culinary connoisseurs21%
Milestone celebrators14%
Side by side
Why Taste Clusters outperform
Dimension
Traditional Targeting
Taste Cluster Targeting
Data basis
Demographics only
Interest & behavioral signals
Audience size
Broad audiences
Precision micro-clusters
Segmentation
Manual & rule-based
AI-automated
Timing
Retrospective
Predictive
Portability
Platform-dependent
Platform-independent