For Promoters, Festivals & Arts Organisations
Fill more seats.
Every single season.
From demand prediction to personalised recommendations — Live and Affinity give promoters and festival teams the audience intelligence to programme with confidence, market with precision, and grow loyal communities year after year.
The challenges every promoter faces
Audiences are harder to reach, seasons are more complex to plan, and budgets are under pressure. Instinct alone isn't enough anymore.
Programming decisions are high-stakes bets
Every season involves committing budgets months in advance. Without demand data, you're relying on instinct — and finding out too late when something underperforms.
Marketing is reactive, not strategic
Campaigns launch after tickets go on sale, targeting broad audiences with generic messaging. By the time you adjust, the window to sell has narrowed.
Audience data is siloed and underused
Ticketing, CRM, email — your data lives in separate systems. Getting a unified view of who your audience is and what they want requires manual effort most teams can't afford.
Your website treats everyone the same
A first-time visitor and a season subscriber see the same listings. Without personalisation, you miss the chance to guide each visitor to the events they're most likely to book.
How it works
From programming to last ticket
Five applications that work as one workflow — covering every stage of your audience journey.
Predict demand before tickets go on sale
Lookout forecasts attendance for any event configuration up to two years in advance — across pricing, venues, dates, and lineups. Test alternatives before committing. Identify slower sellers months ahead. Allocate marketing budget where it actually moves the needle.
- 90% prediction accuracy
- Scenario planning across 1,000+ features
- Up to 24-month forecast horizon
- Benchmark against your own history
Fill seats with targeted social campaigns
Wave builds and launches Meta campaigns targeting high-intent audiences — in under 15 minutes. Taste Cluster technology identifies why people buy tickets, then generates audiences, ad copy, and creative variations automatically. From on-sale announcements to last-chance urgency, Wave handles the setup and daily optimisation.
- +50% avg. ROAS increase
- Taste Cluster audience discovery
- AI-generated copy with CoCreate
- Automated daily optimisation
Bring your audience back, season after season
Backhaul segments your CRM by interest and behaviour — not just last purchase — so every email and SMS feels relevant. Re-engage lapsed subscribers, cross-sell between genres, and turn single-ticket buyers into season pass holders. Sentinel lets anyone on your team query ticketing, CRM, and campaign data in plain language.
- +50% avg. email open rate
- Interest-based segmentation
- Natural language data queries
- Export to any email platform
Personalise every visitor's experience
Affinity delivers real-time product recommendations on your website — guiding each visitor to the events they're most likely to book. Powered by Taste Clusters, not purchase history, it works for first-time visitors and loyal subscribers alike. More discovery, higher conversion, stronger average order value.
- +220% revenue per buyer
- Works from day one — no cold start
- Real-time recommendation scoring
- Integration in under one hour
Festival types
Built for every kind of festival
From Baroque orchestras to headline DJs, Live adapts to how each festival's audiences discover, decide and return.
Classical Music and Opera Festivals
Complex programming, subscriber-base loyalty, and long booking windows. Lookout models demand across programme announcements, premiere nights, and marquee conductor or soloist appearances. Taste Cluster targeting identifies crossover audiences between orchestral, chamber and choral programming — and finds new patrons who share the same aesthetic profile. Wave drives ticket sales from initial announcement through final-week urgency campaigns.
Why promoters choose Live
Everything a promoter needs to sell out.
Demand prediction
Know which events need marketing support before tickets go on sale. Test pricing, venues, and lineup scenarios with confidence.
Automated social campaigns
Launch high-converting Meta campaigns in 15 minutes. AI handles targeting, creative, testing, and daily optimisation.
Customer segmentation
Segment your audience by taste and behaviour for email and SMS. Every message feels relevant, every send drives results.
Natural language analytics
Ask any question about your data — ticket sales, audience behaviour, campaign performance — in plain English. No SQL required.
Website personalisation
Show each visitor the events they're most likely to book. Affinity's API powers real-time recommendations across your site.
Full attribution
See exactly which campaigns drive ticket sales. Prove ROI, optimise spend, and make every marketing euro count.
Common questions
Which apps are included?
The promoter solution includes Lookout (demand prediction), Wave (social campaigns), Backhaul (customer segmentation), Sentinel (data queries), and Affinity (website recommendations). All five work together as one integrated platform.
Does it integrate with our ticketing system?
Yes. Future Demand integrates with all major ticketing and CRM platforms. Your existing data feeds directly into audience segmentation, demand prediction, and campaign targeting.
How quickly can we see results?
Wave campaigns can be set up and launched within hours. Measurable ROAS improvement typically follows within the first weeks. Features that rely on data integration — demand prediction, segmentation, and analytics — require 3 to 6 weeks after data access to fully calibrate.
Is it suitable for smaller venues and organisations?
Absolutely. Future Demand works with over 300 organisations ranging from independent venues and small ensembles to major international concert halls, opera houses, and touring promoters.
Can we use it alongside our existing marketing tools?
Yes. Future Demand doesn't replace your email platform, ticketing system, or CMS. It sits upstream — generating smarter audiences, predictions, and recommendations — and integrates with the tools you already use.
Can Live handle a festival with multiple stages and genres?
Yes. Live is built for complexity. You can run separate campaigns per stage or per day, with targeting logic that adapts to each artist announcement. Backhaul and Sentinel both support multi-dimensional segmentation across ticket type, day, genre, and attendance history.
How does Wave handle campaigns for a diverse festival lineup?
Wave uses Taste Cluster technology to build separate audience profiles for each genre, artist or stage. You can run simultaneous campaigns targeting classical music fans, jazz enthusiasts and electronic listeners — each with tailored creative and copy — all managed within a single workflow.
Ready to fill more seats?
See how Live and Affinity help promoters, festival teams, and arts organisations of every size sell more tickets and build lasting audiences.