For Hotels & Regions
Drive more bookings.
Attract the right travellers.
From targeted social campaigns to personalised website recommendations — Prisma Pro and Affinity give hospitality teams the AI-powered tools to fill rooms, reduce OTA dependency, and grow loyal guest relationships.
The challenges every hospitality team faces
Travellers have more options than ever. OTA commissions eat into margins. And most marketing tools weren't built for the complexity of hospitality.
Reaching the right travellers is a guessing game
You know your ideal guest exists — but finding them in a sea of broad social audiences is expensive and inefficient. Generic targeting wastes budget on people who were never going to book.
Seasonal demand swings hurt revenue
Peak periods sell themselves. Shoulder seasons and midweek stays don't. Without a way to target high-intent travellers at the right moment, rooms sit empty and campaigns underperform.
Guest data is collected but never activated
Your PMS, booking engine, and email platform hold valuable guest information — but it sits in silos. Turning that data into actionable segments requires manual work most teams don't have time for.
Your website offers the same experience to everyone
A couple researching a weekend getaway and a business traveller booking midweek see the same listings. Without personalisation, you miss the chance to match each visitor with the right room, package, or experience.
How Prisma Pro works for hospitality
Reach. Engage. Personalise. Understand.
Four applications that work together — covering every stage of the guest journey from first impression to repeat booking.
Reach high-intent travellers with targeted social campaigns
Wave builds and launches Meta campaigns that find the travellers most likely to book — in under 15 minutes. Taste Clusters identify audiences by their interests and affinities, from adventure seekers to food-and-wine enthusiasts, then target them with precision. CoCreate generates ad copy tailored to each audience. Smart Asset Testing runs hundreds of creative combinations to find what converts. Automated daily optimisation keeps your budget working hard.
- +50% avg. ROAS increase
- Taste Cluster audience discovery
- AI-generated copy with CoCreate
- Automated daily optimisation
Segment guests by interest and travel behaviour
Backhaul automatically segments your guest database by what travellers actually care about — not just their last booking date. Identify experience-seekers, returning couples, family travellers, and business guests, then send email and CRM campaigns that feel personal and relevant. Re-engage past guests before they book elsewhere. Cross-sell spa packages, dining experiences, and local activities to the right segments.
- +50% avg. email open rate
- Interest-based guest segmentation
- Automated segment updates
- Export to any email or CRM platform
Ask questions about your data in plain English
Sentinel lets anyone on your team query booking data, guest behaviour, and campaign performance using natural language. No SQL, no spreadsheets, no waiting for a report. Ask "What was our average length of stay for direct bookings last quarter?" or "Which campaign drove the most weekend bookings?" and get answers in seconds.
- Natural language data queries
- Booking and revenue analytics
- Campaign performance insights
- No technical skills required
Personalise your website for every visitor
Affinity delivers real-time accommodation and experience recommendations on your website — guiding each visitor to the rooms, packages, and activities they're most likely to book. Powered by Taste Clusters, not browsing history, it works from a visitor's very first session. More relevant discovery, higher conversion, stronger revenue per booking.
- +220% revenue per buyer
- Works from day one — no cold start
- Real-time recommendation scoring
- Integration in under one hour
Why hospitality teams choose Prisma Pro
Everything you need to drive bookings.
Traveller taste profiling
Understand what motivates your guests — adventure, relaxation, gastronomy, culture — and use those insights to shape every campaign and recommendation.
Targeted social campaigns
Launch high-converting Meta campaigns in 15 minutes. AI handles audience discovery, creative testing, and daily optimisation so you fill rooms, not spreadsheets.
Guest segmentation
Segment guests by interest and travel behaviour for email and CRM. Every message feels relevant, every send drives repeat bookings.
Natural language analytics
Ask any question about your bookings, guest behaviour, or campaign performance in plain English. No SQL, no analyst required.
Website personalisation
Show each visitor the accommodations and experiences they're most likely to book. Affinity's API powers real-time recommendations across your site.
Booking attribution
See exactly which campaigns drive direct bookings. Prove ROI, reduce OTA dependency, and make every marketing euro count.
Common questions
What advertising platforms does Wave support?
Wave currently runs campaigns on Meta (Facebook and Instagram). Taste Cluster targeting works across both platforms to reach travellers based on their interests and affinities — from wellness seekers to culinary explorers.
Does it integrate with our PMS or booking engine?
Yes. Future Demand connects with major property management systems and booking engines. Your existing guest data feeds directly into audience segmentation, campaign targeting, and website personalisation.
Is it suitable for small or independent hotels?
Absolutely. Prisma Pro is designed to work for properties of every size — from boutique hotels and independent resorts to regional tourism boards and destination marketing organisations. You don't need a large marketing team to see results.
Is there a minimum advertising budget?
There is no hard minimum. Wave's automated optimisation is designed to maximise results at any budget level. That said, campaigns with at least a few hundred euros per month of ad spend tend to see the strongest performance improvements.
How quickly will we see results?
Wave campaigns can be set up and launched within hours. Measurable ROAS improvement typically follows within the first weeks. Features that rely on data integration — guest segmentation, analytics, and website personalisation — require 3 to 6 weeks after data access to fully calibrate.
Ready to drive more bookings?
See how Prisma Pro and Affinity help hotels and tourism regions attract the right travellers and grow guest loyalty.