LIVE ARTIST Management scales tour campaigns to an average 7.5% CTR and €0.05 CPC across all shows
A small Hamburg artist management team runs campaigns for every tour stop of every artist with Wave — reaching a 7.5% CTR and €0.05 CPC while saving time on setup and management.
LIVE ARTIST Management is a Hamburg-based artist management agency that develops artists in live entertainment. The agency has a clear focus on digital strategy to ensure its artists are positioned for success.
Challenge
For every tour stop of every artist it represents, LIVE ARTIST Management runs digital campaigns to promote the show. With so many campaigns running in parallel, the agency needed a solution that could scale easily across a large volume of campaigns and save time in setup and management — freeing up its small team to spend more time with its artists.
Solution
LIVE ARTIST Management uses Wave to promote individual shows across all of its artists’ tours. With Wave, the agency is able to:
- Identify new, relevant audiences through Future Demand’s Taste Cluster technology
- Deliver personalized messaging for each audience, in every city on tour
- Significantly cut the time needed to set up each individual campaign
Results
- CTR: 7.5% — almost two times better than before, and far above sector benchmarks.
- CPC: €0.05 — an improvement of more than 50%, and well below sector benchmarks.
Future Demand gives us essential time savings paired with far better campaign performance than before. The platform is an important tool for our daily digital campaigning. — Malte Lackmann, Managing Director